Warisan Manufacturing Sdn Bhd is embarking on a pioneering venture to introduce an innovative range of electric bikes to the Malaysia market, addressing the growing demand for eco-friendly and cost-efficient transportation solutions among the urban youth. Our business plan outlines our strategic approach to launching these products, focusing on market penetration, competitive pricing, and dynamic promotional activities to capture the interest of our target demographic aged between 18 to 30 years old. Ensuring compliance with all relevant regulations and requirements in the importation and distribution of our electric motorcycles and also ensuring a strong market presence and customer satisfaction by introducing innovative, eco-friendly, and cost-efficient electric bikes, empowering the urban youth with sustainable transportation solutions that are both accessible and affordable.
Company Background
Warisan Manufacturing Sdn Bhd, established in 2023, has been at the forefront of introducing innovative transportation solutions in Malaysia. With a vision to make eco-friendly mobility accessible and affordable, we are now venturing into the electric bike market, aligning with global trends towards sustainability and technological advancement.
Mission Statement
To revolutionize urban mobility in Malaysia by introducing innovative, eco-friendly, and cost-efficient electric bikes, empowering the urban youth with sustainable transportation solutions that are both accessible and affordable.
Market Positioning
Warisan Manufacturing Sdn Bhd aims to position itself as one of the pioneers in the electric motorcycle industry in Malaysia, targeting the urban youth demographic seeking stylish, affordable, and sustainable commuting options. We intend to fill the gap in the market for high-quality electric bikes that meet the unique needs and preferences of Malaysian consumers.
LOOKING AHEAD
Warisan Manufacturing Sdn Bhd is committed to leading the electric bike revolution in Malaysia, with plans for continuous innovation, expansion of our product range, and enhancement of our customer service offerings. Our journey towards a greener future is just beginning, and we invite our customers and stakeholders to join us in making sustainable urban mobility a reality.
