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Strategic Approach

Market Entry and Compliance

Warisan Manufacturing Sdn Bhd coordinate and obtains all necessary import and export licenses from Ministry of Investment, Trade and Industry (MITI) and issuance of Approved Permits (APs) also liaising with Customs to ensure smooth clearance of goods, specifically for our electric motorcycle line. Warisan Manufacturing will ensure a smooth market entry as well as compliance with local regulations to promote safety and environmental sustainability.

Distribution and Accessibility

Warisan Manufacturing aims to establish a network of retail outlets in high-traffic shopping malls across major cities in Phase 1, including Alor Setar-Kedah, Ipoh-Perak, SerembanPerak, Melaka, Johor Baru-Johor, Kuantan-Pahang, Kuala Terengganu-Terengganu, and Kota Bharu-Kelantan. In Phase 2, our expansion will target the east coast of Malaysia, starting with Kuching-Sarawak and followed by Kota Kinabalu-Sabah. To further enhance accessibility, we will leverage online and social media platforms for information dissemination and purchases.

Competitive Pricing and Value Proposition

Warisan Manufacturing Sdn Bhd is offering a competitive pricing strategy that reflects the value and quality of our electric bikes. The pricing is almost competitive as an alternative to traditional combustion engine motorcycles.

Market Engagement

Warisan Manufacturing will be launching a marketing campaign to garner brand awareness, focusing on engaging the target demographic through interactive mall events, social media promotions and partnership with well known influencers and celebrities. The environmental and lifestyle benefits of switching to electric bikes will be highlighted.

Customer Service and Support

Warisan Manufacturing Sdn Bhd would provide exceptional after-sales service, including warranties, maintenance, and customer support, to build trust and loyalty among our customers.